Setting up email marketing for your dispensary is a fairly simple process and it is relatively inexpensive as well. It can also help you generate lots of repeat business if it is done correctly. The customers who receive your newsletter will have opted in to receive it, so they are already waiting to hear from you. With the cannabis industry being a fairly new business it is important to build a loyal customer base before the industry becomes even more competitive.
Building Your List
The best subscribers to your email list are the ones who chose to be there. You can collect email addresses two ways, the first is with a form on your website, the visitor signs up directly and you don’t have to worry about adding them manually. Another way to collect email addresses is at the point of sale. When your customers visit your dispensary just ask them for their email address, you can even have a well-designed hard copy of your newsletter to show them what to expect when they are looking for dispensaries near me. New customers are great but returning customers are better. Here is some help building your email list.
What to Put in Your Newsletter
Once you have gathered a list of subscribers you have to keep them engaged, you don’t want them hitting the unsubscribe button. You need to think like one of your customers, what do they want to read about? What are the questions that people most frequently ask when they come into your dispensary? That can give you ideas as to what to write about. Another thing to remember is that you don’t want your newsletter to sound too salesy, you want to offer good information that lures the customer into your store. Many companies will hire an agency to handle marketing for them, and that will include email marketing.
How Often to Send Your Newsletter
You need to strike a balance between send emails too often that end up irritating your customers or not sending often enough and they forget who you are. Sending out a newsletter either once per week or every two weeks seems to be the sweet spot. You don’t have to follow this formula to the letter, sending our notices of flash sales can work too.
Email marketing is as old as the internet, yet it still remains one of the most effective marketing tools that you have to build your brand and increase revenue. It costs little or nothing to implement but offers a huge reward.